Our decision to save some services only for our clients, is just due to us wanting to stay specialized.
Our clients can enjoy any of these offerings a-la-carte alongside our core services
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Every single person on our agency team has spent a lot of time in the field. We have all put in the time responding to leads, scheduling, giving/shadowing estimates, doing services.
This seems like an insane business model (trust me, we have been told this plenty) but it gives us a massive advantage when making decisions.
We know that the lowest cost per lead does not always mean the highest quality or the highest ticket. We know what happens to your margins when you get pushed into running the "$149 house wash special".
One thing that has always been very special to us, is the fact that (excluding spam / people that never used our services) we do not have any bad reviews. This absolutely does not mean we have never had unhappy clients, but if it happens, we make it right, and stand behind our promises.
We have seen, time and time again, other agencies using strategies and structuring campaigns the way that they are technically supposed to. Most of these "best practices" that are taught in our industry, simply do not transfer into local lead gen. This is partially because we do have a much different target audience, and are typically spending less, however optimizing for website traffic does not work here.
We have been there, jumping into starting a home service business, struggling, and doing everything wrong. It's humbling. Our team has all felt the highs and lows, which is why we get so excited for our clients to win, we know how good it feels.