Facebook Scams - what to look out for

Facebook Page Spam Messages: Scams Are On The Rise

Facebook has seen a MASSIVE uptick in scammers recently, particularly phishing attempts, often sending bulk messages to target users. You will get targeted more with these if you have a business or Facebook page, and are running ads. Learn what to look for, and keep your account safe.

What is Phishing?

A Phishing attempt is when a scammer presents themselves as someone else in an attempt to get you to hand over sensitive information. In our case, scammers often use a Facebook message to impersonate a Facebook representative, in order to get your login information.

Where you will see spam messages

  • Facebook messages from lookalike “support” pages
  • Being tagged in a post by a “support” profile
  • Direct messages from fake profiles
  • Spam comments on posts
  • Comments or Reviews from these fake profiles
  • Emails that are spoofed (email spoofing is when the “name” of the sender is Facebook, but the actual email is a burner / not a FB domain)

What do they say?

They know that a lot of business accounts have payment information connected to them. Scammers often send spam to these accounts, tricking users into revealing payment information. Usually, they try to panic you with threats of “permanent bans, restrictions, policy violations, etc..” on your page. They will then include a way for you to follow a link to “dispute” it.

Staying Safe from Malicious Software

If Facebook is going to ban your page, restrict your ad account, etc… they do not warn you. If you every doubt the authenticity of a message like this, first check and see if your account is actually restricting you from doing everything. Block messages from suspicious accounts. NEVER CLICK ANY LINKS. Report spam messages using Facebook's reporting tools. If you do click one and hand over your information, change your password ASAP to avoid your account from being compromised.

Real Examples of Facebook Phishing attempts

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Well yes, however
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Every single person on our agency team has spent a lot of time in the field either running their own business or working for larger marketing agencies. We have all put in the time responding to leads, helping customers, scheduling and doing services. This gives us a massive advantage when making decisions.

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One thing that has always been very special to us, is the fact that (excluding spam / people that never used our services) we do not have any bad reviews. This absolutely does not mean we have never had unhappy clients, but if it happens, we make it right, and stand behind our promises.

Traditional strategies don't work for every industry

We have seen, time and time again, other agencies using strategies and structuring campaigns the way that they are technically supposed to. Most of these "best practices" that are taught in our industry, simply do not transfer into local lead gen. This is partially because we do have a much different target audience, and are typically spending less, however optimizing for website traffic does not work here.

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