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Running Facebook Ads can be one of the most effective ways to grow your business—but only if they’re managed correctly. That’s why we created a free downloadable Facebook Ads Audit Template to help business owners like you take control of your ad performance. Whether you own a brick-and-mortar location like a med spa or you’re out and about on jobs for your fencing company, this tool is designed to guide you step-by-step through analyzing your ads and improving your results.
If you already know how it works download below!
Download Template Here
Why Audit Your Facebook Ads?
It’s easy to get caught up in running ads without really knowing if they’re working. Without regular audits, you might be wasting money on poorly targeted audiences, ineffective creative, or underperforming campaigns.
Our template helps you:
1. Evaluate Key Metrics like click-through rate (CTR), cost per click (CPC), and return on ad spend (ROAS).
2. Optimize Ad Copy and Visuals to make sure your ads grab attention and convert.
3. Align Costs with Customer Lifetime Value (CLV) to ensure you’re spending profitably.
How to Use the Template
The template walks you through a simple, actionable process to evaluate your Facebook Ads campaigns. We're going to use a fence company and med spa as examples of how to do this for different types of businesses. Here’s how it works:
1. Set Clear Goals
Start by identifying what you want your ads to accomplish. For example:
Fencing Company:
• Run ads to generate leads for homeowners interested in custom-built fences.
Med Spa:
• Focus on driving bookings for laser treatments or facials.
The template helps you align these goals with specific campaign objectives, such as lead generation or direct sales.
2. Analyze Key Metrics
Next, use the template to compare your performance metrics against industry benchmarks. For example:
Fence Marketing Ads:
• Have a click-through rate (CTR) below 0.9%, you may need to refine your targeting or ad copy to appeal to homeowners seeking “affordable fencing solutions.”
Med Spa Social Media Ads:
• A high cost per click (CPC) could indicate you’re targeting too broad an audience or that your visuals aren’t resonating with potential clients.
3. Evaluate Your Audience Targeting
The template includes prompts to review your audience setup, such as:
• Are you using retargeting ads to reach people who visited your website but didn’t book?
• Are you using Lookalike Audiences to find new potential customers who resemble your current clients?
For example:
Med Spa:
• Might create a Lookalike Audience based on people who have previously booked chemical peels, helping target users likely to book similar treatments.
Fence Company:
• Might retarget users who clicked on a blog post about “wood vs. vinyl fences” but didn’t request a quote.
4. Audit Your Ad Copy and Creative
The template guides you through evaluating your ads’ messaging and visuals.
For a Med Spa
• Does your ad headline clearly promote a service, like “Get 20% Off Laser Hair Removal This Month”? Are your visuals clean, professional, and consistent with your brand?
For a Fencing Company
• Are your images high-quality and relevant, such as showing the before-and-after of a backyard transformation? Does your copy highlight benefits, like “Increase Property Value with a Durable New Fence”?
Specific Examples from the Template
Example: Med Spa Marketing
A med spa might find that their ads targeting “laser hair removal deals” have a high CTR but a low conversion rate. The audit could reveal that the landing page isn’t optimized to match the ad’s promise. By improving the landing page with better visuals and clearer booking instructions, they can turn more clicks into bookings.
Example: Fence Company Marketing
A fencing company might discover their retargeting ads have a high CPC. The audit could reveal that they’re targeting too broad an audience instead of focusing on homeowners in specific neighborhoods. Narrowing down the audience could reduce costs and generate higher-quality leads.
Why an Audit is Especially Important for Local Businesses
Whether you’re a med spa owner or a fencing contractor, your local market is unique. Using Facebook Ads effectively means targeting people in your area who are actively searching for your services. That’s why tools like this audit template are essential—not just for improving results but for ensuring your campaigns are tailored to your specific location.
If you’ve been searching for a “social media marketing agency near me” or wondering how to get better results with your ads, this template is a great first step.
Benefits of Regular Audits
By auditing your ads regularly, you’ll:
• Reduce ad spend on underperforming campaigns.
• Reach the right audience with more effective targeting.
• Create more engaging and profitable ads.
• Align your costs with the lifetime value of your customers, ensuring long-term profitability.
How Estatehub Can Help
At Estatehub, we specialize in helping businesses like yours succeed with Facebook Ads, SEO, and social media marketing. Whether you’re looking for expert guidance, ad copy creation, or audience targeting, we’ve got you covered.
With experience in industries ranging from med spa social media marketing to fence company marketing, our team knows how to create campaigns that deliver results. Let us take the stress off your plate and maximize your return on ad spend.
Get Your Free Facebook Ads Audit Template
Ready to optimize your Facebook Ads? Download our free Facebook Ads Audit Template today and take the first step toward better ad performance.
Don’t want to do it alone? Contact us for a free consultation, and we’ll show you how we can help your business grow through effective, results-driven marketing.
